Marketing Transfomations Network Views

Happy [Halloween] Holiday PR: Start 2007 Planning Today

As Halloween trends into a major holiday, why not tap into the promotion potential and be part of the revelry?

For the past two Halloweens, I've promoted my business by posing as a PR Witch. How do I get visibility? By judging the Glen Ellyn Chamber of Commerce's costumer parade, of course. That's me over there getting ready to size up the little ghosts and goblins in the 2005 parade.

I missed it this year. Because I chose to go to Big Seminar in Atlanta, I sent my first-line back-up judges: my bookends, the oldest and youngest of my three kids.

Seriously, I get a big bang out of this. But, I could get an even bigger PR pop than just showing up by sponsoring the parade and sending out a press relesase to publicize it.

What can you do to promote your business next Halloween? Consider these options:

- send out a press release [preferably with video] on or around October 1, at least 3 weeks in advance of your event or promotion

- participate in local events to raise your profile

- partner with collaborative businesses and brew up a bubbling promotion

- sponsor a spooky story, coloring/art or pumpkin carving contest and post the results on the Web

- use the keyword "Halloween" in your online releases with a relevant reference to the holiday and your event or special offer

- email your list with a limited time offer

- host a costume contest/party/reception for adults and/or children, depending on your audience -this could be virtual or real

- establish an annual tradition that your customers and communities anticipate each year

- decorate your store with a traffic-stopper like the flower-arranging gorilla that happened to inhabit a storefront in our downtown for a week or so

- send out a clever Happy Halloween mailing with a bewitching call to action

- take complimentary photos of kids in costume and set them up on your site with the parent's permission

For some spooky Halloween retail stats [from 3.3 billion in 2005 to an expected 5 billion in 2006], check out the ABC News "Is Halloween the New Christmas?" story.

Then watch a video with a Halloween greeting from me . . . http://tinyurl.com/ympprc . . . using helloWorld from VMdirect on my magic webcam.

Like this article? Leave a comment below and sign up to receive more ideas like these at www.transformmarketing.com

Meet the Mother of List Building

This article originally appeared in our ezine, MTN News. Subscribe at www.transformmarketing.com and claim your free bonuses.

Note: the {!firstname} formatting shows you how we personalized this email. When you subscribe, your messages will be personalized, too.

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Welcome to Marketing Transformations Network News
~ Engaging PR and Marketing Tips to
~ ~ ~ Create Business for Your Business~ ~ ~
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

October 20, 2006

To: {!firstname}

From: Barbara Rozgonyi

RE: Meet the Mother of List-Building

If you're into Internet marketing,
or any marketing for that matter,
you know you need to have a list.

Ideally, your list is responsive,
targeted, active and interested
in what you have to offer,
whether it's a product,
information or a community
conversation.

List-building is a red-hot topic
in the Internet marketing arena.

'List Building Intensive (LBI) -
covers the keystone to making
Internet marketing work:
building a loyal list of repeat
buyers,' I wrote in a press
release to publicize Harris
Fellman's interviews with
Matt Bacak, Ric Thompson &
Chris Atwood, Patric Chan,
Tellman Knudson, Craig Perrine,
Keith Wellman and Dan Kuschell.

Saavy Internet marketers immediately
recognize these names as top experts
with best-selling information products.

But there's a mother of five who sings
opera that has her own recipe for
building a responsive list . . .
her name is Liz Ryan.

If you've never heard of Liz Ryan,
chances are good that you're a guy.

Seven years ago, Liz started a petite
online networking group called
ChicWIT - short for Chicago Women
Insights Technology - with a stack
of business cards she had in her desk.

Over time, Liz's little list grew into
WorldWIT, an online powerhouse with
40,000 members in 25 countries
connected by 75 local communities.

Liz grew her list without
online sales letters,
joint venture partners,
postcards,
brochures,
teleseminars,
and get this -
no product.

How did she do it?

By making a place for women
to communicate with each other
online about work, life and
everything in between.

Talk about viral marketing.

Each community's conversation
is driven by its member's posts.

Today's ChicWIT posts cover a
typical digest's gamut:
reply to a Bradley method
instructor in Chicago;
save the date for Camp
WorldWIT 2007; seeking
wedding dress seamstress;
bathroom fixtures and
furniture for sale;
job postings for a director
of a global supply chain and
a network engineer;
car recos; and 6 comments
on the Dove ad.

To find a WorldWIT chapter
in your area and see what
your colleagues are talking
about, visit www.worldwit.org.

Liz was in town on Thursday
for a West Suburban Women
Entrepreneurs event.

She spoke about 'How to Build
a Business Around Your Dream.'

I met Liz at Camp WorldWIT
in May 2005. The first thing she
said to me was, 'I hear you're
an amazing speaker.
We're so glad to have you
here.'

What a welcome to walk into.

When we reconnected on Thursday,
I was the one who was ready to
compliment Liz and sit back for
another round of inspiration,
insights and empathy.

Speaking to a room packed with
women entrepreneurs, Liz covered
the values women have to offer in the
marketplace, why women need to
charge more, the 5 people you must
have in your business circle
(CPA, IT, marketing/PR, HR
and lawyer) and why she's
Happy About Online Networking,
the title of her new book.

Liz was gracious enough to pose
for a photo with me and
Kristin Aasmundstad Walsh,
owner of KAW Marketing
Communications, a WSWE member.
You can see it on my blog at
www.mtnlive.com.

When I heard Liz talk about
networking at Camp WorldWIT,
I asked her how she organized
her contacts. She suggested
using www.linkedin.com.
Sign up and invite me to
join your network - you'll
be linked into over 208,000
people in my network.

Interested in meeting more
online marketers - in person?
Why not join me at Big Seminar
next week? Get a $600 rebate
off of your admission when
you sign up at
www.bigseminar8tickets.com.

Already have a ticket? Let's talk
when we get there: email me or
call me on my mobile at
630.207.7530. Look for me
in the AM2Gold crowd,
Armand Morin and Alex
Mandossian's inner Internet
circle: www.joinam2goldnow.com.

Talk to you from Atlanta next time~

Barbara

P.S. I'll be blogging live from
Big Seminar - sign up for email
delivery at www.mtnlive.com.

Celebrate Columbus Day: Discover New Worlds

This article originally appeared in our ezine, MTN News. Subscribe at www.transformmarketing.com and claim your free bonuses.

Note: the <firstname> formatting shows you how we personalized this email. When you subscribe, your messages will be personalized, too.

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Welcome to Marketing Transformations Network News
~ Engaging PR and Marketing Tips to
~ ~ ~ Create Business for Your Business~ ~ ~
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

October 12, 2006

To: BR

From: Barbara Rozgonyi

RE: Happy Columbus Day - Explore New Worlds!

It's snowing here.

White roofs, slick streets and
snow-covered still green leaves
look out of place on Columbus Day.

If you're in Minnesota this weather
may seem perfectly seasonal to you.

And, chances are you're not
celebrating Columbus Day because
you believe the Vikings discovered
America - thanks to Wikipedia
for that gem.

Wherever you are, here's wishing
you adventures to New Worlds
that hold the promise of uncharted,
unpopulated territory awaiting
your rich discoveries.

What's left to conquer in the New [Internet] World?

Ask Google - and the answer is

video.

This week's $1.65 billion
YouTube.com pick-up sounds
huge, but in reality was a tiny
slice out of Google's gigantic empire.

But it's not the amount that's
the significant part of the story -
it's the fact that You Tube is an
almost eighteen old month toddler
on the Internet scene.

May 2005, the month YouTube.com
officially launched, found me in
Vegas listening to the VMdirect
folks talk about how video was
the future of the Internet.

Sitting in a room of a few hundred
people, it dawned on me that I
was probably the only communications
professional in the crowd.

Everybody else was there more
for the biz opp
(or the night life)
than anything else.

While I didn't get a chance to
check the credentials to prove
that I was a loner, I did get a
reality check when I started
talking about video to my
professional communications
peers when I got back.

The reaction was, well, not enthusiastic.

When you're out there exploring
New Worlds like Columbus and
you try to get people to see
the sights you saw and you
know they'll experience
before they get there,
it's all a leap of faith.

Why would I want to do that?

People asked when I told them
how easy it was to communicate
with video.

If you're still wondering why
you would want to send video,
stop and get started.

If not for your business, for
your family and friends.

Watch the kids and see
the future in action.

Stop by sometime and check
out our in-house Mac/movie
studio commandeered by a
14 year old renegade independent
filmmaker who doesn't think
twice about climbing on the
roof to get a good shot.

This kid cranks out really cool
videos in a few hours or less.

And he's not alone - most of his
friends have the same talents and
easy affinity for technology that
makes my mind a blur: fade-outs,
voiceovers, special effects, titles.

It's all there and what a crescendo
rush you feel when you watch some
of this stuff.

That's the future - a video studio
(or two) in every home/office.

The New World is here.

Now.

And it's waiting for you to explore.

About 10 years ago, I predicted
email would be our major
form of communication.

Yes, people laughed at me then.

Will you laugh now or press record?

Follow me for more New World adventures . . .
I see a land you'll want to explore.

Barbara

P.S. Want to see what I see?
http://www.vmdirect.com/corywest

9-29 MTN News: Top 20 + last call for call

This article originally appeared in our ezine, MTN News. Subscribe at www.transformmarketing.com and claim your free bonuses.

Note: the <firstname> formatting shows you how we personalized this email. When you subscribe, your messages will be personalized, too.

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Welcome to Marketing Transformations Network News
~ Engaging PR and Marketing Tips to ~
~ ~ ~ Create Business for Your Business~ ~ ~
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

September 29, 2006

To: <$firstname$>

From: Barbara Rozgonyi

Hope this finds you well and on
your way out to enjoy the last
weekend in September.

Thanks to those of you who
dialed in to listen to my call
with Jenny Hamby, 'How to
Fill Seminar Seats Using the
Power of Free PR.'

If you missed the call, but
would like to order a copy
of the recording go to:
http://www.seminarprsecrets.com

Order before October 6 if
you want the bonuses. That
link will disappear and the
cost of the recording will go up.

Last week, I mentioned Randy Gage
and promised to tell you more
about his presentation to the
National Speakers Association
Illinois Chapter.

After rereading my 14 pages of
notes, I decided to condense them
down into the top 20 takeaways.

Note that these are my notes -
not direct quotes.

Randy's topic is prosperity.

1.Really define what your brand is 
- don't be interchangeable with anyone else.

2. Ask yourself, 'What's my assignment?'

3. Build your whole program around you.

4. If you're not making at least $1 million
a year in your business, you're not
making a difference.

5. When you give value, you get wealth.

6. Your brand is the most sacred property you'll ever own.

7. Every speech needs its own signature story.

8. Two or three speeches are all you need.

9. Tell your own stories, don't repeat other's.

10. Set up a Star Fleet Command site
like www.randygage.com

11. Sell your information in as many mediums as possible.

12. Promotional copy guide: 80% about them; 20% about you

13. Don't waste time talking to people that can't afford you. 
(Make exceptions for some groups and speak for free.)

14. Packaging does matter - you need to stand out.

15. Use the same elements, but change up colors
so your materials look different.

16. Different looks and colors increase sales results
and involve the reader more.

17. Change your video every 4-6 seconds to align
visually with younger audiences.

18. Market directly to the people who will hire you.

19. Focus on the big picture stuff like product creation functions.

20. Be a dull edge if you want everybody to see
your website. Forget the flash.

Hearing powerful speakers is motivating,
educating and can even be a tax write-off!

Our $500 off Big Seminar rebate is open
until the event is sold out. To get your
rebate, sign up through our link at:
www.bigseminar8tickets.com. Then,
send us a copy of your receipt. I'll
be waiting to give you a check in
Atlanta - see you there!

Happy (almost) October!

Barbara

P.S. Have you checked into our
blog therapy suite lately?
If not, go there now -
no appointment necessary -
comments suggested:
www.mtnlive.com

P.S. Have . . . 
A kid at college?
A client in Gnome?
A mom in Jersey?
A dog in Frisco?
A grandma in Vegas?
See each other live and
on your screen
with helloWorld.

Order your video email
and live instant message
(IM) service now
for $9.95 per month
at www.helloworld.com/corywest

To: <$firstname$> RE: What’s M_ss_ng in Your M_rk_t_ng?

This article originally appeared in our ezine, MTN News. Subscribe at www.transformmarketing.com and claim your free bonuses.

Note: the <$firstname$> formatting shows you how we personalized this email. When you subscribe, your messages will be personalized, too.

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Welcome to Marketing Transformations Network News
~ Engaging PR and Marketing Tips to ~
~ ~ ~ Create Business for Your Business~ ~ ~
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

September 8, 2007

To: <$firstname$>

From: Barbara Rozgonyi

RE: What's M_ss_ng in Your M_rk_t_ng?

Hope your September's
off to a rousing start.

As we wrap up the third
quarter, now's a good time
to get in shape for the 2007 kick-off.

So, let's take a quick
marketing pulse check,
okay <$firstname$>?

Rate the following from
1 (totally disagree) -
5 (completely agree).

Here we go:

1. Our sales are on track.

2. Our clients tell us they love us.

3. Our marketing investments
have a high rate of return.

4. We know what works and
we know what we're doing.

5. We survey our clients regularly
to find out how we can serve them better.

6. We partner with other companies
and organizations to promote our
companion's message and receive
referrals in return.

7. We send video email and
post videos on our site.

8. We have more than one URL
to target audiences and pick
up search engine traffic.

9. We memorize our keywords
and use them in all of our
marketing efforts.

10. Our pages rank high in
Google searches.

11. We communicate where our
clients get their information -
on cell phones and computer screens.

12. Our direct mail postcard
campaigns out perform our expectations.

13. Our client's testimonials support
our branding and our key client objectives.

14. We have a core team of inside
and outsourced key communicators.

15. Our logo identity is strong and effective.

16. Our communications refresh and
remix every day - or at least once a week.

17. We track our media hits and can
tick off the stats without looking them up.

18. Our press releases reach journalists,
search engines, trade publications
and consumers.

19. We know where we're going
and we know how to get there.

20. We engage a trusted marketing
advisor to help us leap across the
internal chasms and external boundaries
we can't see or vault over on our own.

Since school's back in session,
let's go with a familiar scoring system:

A 90-100
B 80-89
C 70-79
D 60-69

So, how'd you do, <$firstname$>?

Even if you didn't keep score,
I hope this quiz stirred your thinking -
and your actions.

Now that your brain is spinning,
take a moment to hit reply
and tell me about your
biggest marketing challenge.

And, if you're really feeling
woozy, we'll mix up the
perfect creative cocktail
for you.

Order yours now:
http://www.marketerschoice.com/app/netcart.asp?MerchantID=76264&ProductID=3026922

The Marketing Transformations
Process Express Route is a
super quick fix to up to five
of your most pressing
marketing challenges.

Priced at $597 and packaged
with some preliminary course
work, the express route
will jolt you through the
barriers you're staring at
now with the know-how
and action plan you need to
get to the next level.

Here's how it works:
a. you decide to take the express route
and click on the link
b. you enter your credit card number
c. your order goes through
d. you download a client profile
e. you fill it out and send it back
f. we schedule a time to talk
g. we talk - for two hours
h. the call is recorded
i. you implement the
recommendations.

Take the express route
before September 15 and
I'll give you a year's worth
of free video email,
a $120.00 value.

And, I'll make a $50
contribution in your name
to Bridge Communities
(www.bridgecommunities.org),
a 4 star charity on
www.charitynavigator.org.

Get ready for your 2007 kick off now:
http://www.marketerschoice.com/app/netcart.asp?MerchantID=76264&ProductID=3026922

See you on the practice field~

Barbara

P.S. Talk to me - type what's on
your mind in response to my
post on our interactive blog:
www.mtnlive.com.

P.P.S. Have . . . 
A kid at college?
A client in Gnome?
A mom in Jersey?
A dog in Frisco?
A grandma in Vegas?
See each other live and
on your screen
with helloWorld.

Order your video email
and live instant message
(IM) service now
for $9.95 per month
at www.helloworld.com/corywest

Are You a Marketing Genius?

This article originally appeared in our ezine, MTN News. Subscribe at www.transformmarketing.com and claim your free bonuses.

Note: the <$firstname$> formatting shows you how we personalized this email. When you subscribe, your messages will be personalized, too.

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Welcome to Marketing Transformations Network News
~ Engaging PR and Marketing Tips to ~
~ ~ ~ Create Business for Your Business~ ~ ~
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
September 15, 2006

Hey there <$firstname$>:

Hope this Friday finds you
celebrating a productive week.

How did you feel when you
read today's subject line?

This week, let's talk about
how to become a
marketing genius.

You have two routes, <$firstname$>:
outsource your marketing
to a trusted advisor or
study how to become a
marketing genius
on your own.

~~~~~~~~~~~~~~~~~~~~~
Marketing IQ Boost #1

Big Seminar 8 in Atlanta
on October 27-30

Want to hear from the
Who's Who in Internet
marketing?

Then you need to be at
Big Seminar 8.

I'll be there and I want you to join me.

Purchase your $1997 Armand Morin's Big Seminar 8 ticket through
www.bigseminar8tickets.com
and I'll give you a check for
$500 to help cover your airfare
and hotel when I see you in Atlanta.
Go for the connections,
the content, the free lunches,
amazing speakers and
the energy boost.

Sign up soon - this one is on
its way to being sold out!
www.bigseminar8tickets.com
~~~~~~~~~~~~~~~~~~~~

Studying and accomplishing
any skill takes time, effort and
sometimes money.

But you know that, <$firstname$>.

Because it's always evolving
and there are so many
fascinating facets,
studying and implementing
marketing can easily
become a part-time job.

Here's how I decide what to study:

*Who do you want to hear from?
Once you find a leader you like,
follow them and
read everything
they write.
It's easier to stick with
one system than to try to
fuse many pieces together.
Right now, I'm using Codename Catalyst
for my Panoramic PR launch.

*What do you need to know?
Tie this one to your goals:
build brand awareness,
drive sales, etc.
As an AM2Gold member,
I'm immediately connected
with other Internet-based
business owners and joint
venture opportunities, which
fulfills my goal to develop an
information product sector.

*When do you need the
knowledge?
Timing is everything.
Although some decisions
can be made in a few
minutes, larger initiatives
require days or months
worth of research.
Learn what you need to
know before your need it.

*Where do you want to
get the knowledge?
Options here range from
a few hours with an
expert to seminars to
reading articles online.
RSS feeds consolidate
all I want to know in
one place at Google
reader. By the way,
our blog now has an
RSS email feed. Enter
your email address and
you'll get our posts as soon
as they go up. Sign up at
www.mtnlive.com.

~~~~~~~~~~~~
Marketing IQ Boost #2:
Virtual Seminar Week
November 10-17
Live at <$firstname$>'s House

With an astounding 35 speakers
lined up, you can listen only
to those you like or dial in
for them all - plan to take
the week off with
the latter option.

Because the tuition fee is under
$100 and there's no travel
required, this boost
is a bargain.

Check out the speaker line up
on my blog at:
http://corywest.typepad.com/mtn/2006/09/virtual_seminar.html

Or go directly to the site
and claim your $50 savings at
http://virtualseminarweekprelaunch.com/?x=754409
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

*Why are you motivated to learn?
Having a purpose makes for
a more enjoyable experience.
Taking Teleseminar Secrets
showed me how to set up
and run a successful new business.
Completing the National Speakers
Association Candidate University
equipped me with skills and
contacts in professional
speaking circles.

*How will you use your
newfound knowledge?
Before your sign up for
any course, listen to a
teleseminar or even
read an article online,
be sure that knowing
this information will
take you towards your
goal and is relevant to
your overall business plan.

If you need more
information on either
of the Marketing Boosts
we mentioned today,
send me an email.

Post a comment on our
blog at: www.mtnlive.com.

Here's to finding your
true marketing genius,
<$firstname$>.

Cheers~

Barbara

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Email comments, suggestions or ideas:
moderator@marketingtransformationsnetwork.com

Keyword Capitalization

This article originally appeared in our ezine, MTN News. Subscribe at www.transformmarketing.com and claim your free bonuses.

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Welcome to Marketing Transformations Network News
~ Engaging PR and Marketing Tips to ~
~ ~ ~ Create Business for Your Business~ ~ ~
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
September 1, 2006

Hey there:

Are you ready for the long weekend?

Here in the US, most of us have
Monday off. This is, offically,
the last long weekend of the
summer.

To read what I've been up to,
check out of this message now
and check into www.mtnlive.com.
Don't worry, you'll find this issue
posted right up front for your
reading pleasure.

If you'd rather stay with me,
let's get going.

I've read that when you write
an ezine you should write to
one person, but there are so
many of you that sometimes
it's difficult to narrowly
define my focus.

Perhaps you have
the same situation.

You're communicating
to a wide variety of people
- all day long.

You have to answer to
your email box, your phone(s),
your family and anyone you
encounter as you move along.

Today, I had to make an
appeal to the construction
crew at the end of our block
to let me through.

Talk about feeling trapped!

One way to narrow your focus
and reach your audience
is through keywords.

Now, for those of you who
aren't quite sure what a
keyword is, here's an easy
definition: single words or
short phrases that serve
as markers and make it
easier for people to find
you on the Internet.

How do keywords work offline?
Same way.

When you crunch down exactly
what you do into a handful of
words, you simplify your
messages.

On our AM2Gold call this week,
Armand Morin talked about
finding keywords by going
to online portals, such as
www.topix.net/dir.

Guess what?
There's no marketing category there.

There IS a direct marketing category, though.

When you start browsing through
online directories -
or even your printed Yellow Pages -
you find that categories allow
people to select, sort and prioritize.

That's why it's so important
to know what your keywords
are before you do anything -
like launch a site, list your
business or even design
your business cards.

You can match your business
up to categories when you
need to.

To advertise online, you'll need a
finely-tuned and client-oriented
keyword list.

That's where Google comes in
to help you do your research.

Want to know what people
are searching for when
they find you (or your competitor)?

It's easy, go to:
https://adwords.google.com/select/KeywordToolExternal
and type in the site's URL.
A list of suggested keywords
pops up.

Check the traffic flow for
suggested keywords by going to http://inventory.overture.com/d/searchinventory/suggestion/

What if you're top-ranked,
but no one's searching
for that term?

It's more important to find out
what your audience is looking for
than to say you're number one
on a search that isn't relevant.

Using keywords can optimize your PR Web results . . .

Last week I got some one-on-one
time with PR Web. They called me
to find out when one of my clients
was going to do a podcast.

Since I had them on the line,
I asked how I could get better
rankings and better results
with my PR Web releases.

After getting patched through
to an account rep, our 45 minute
conversation came down to one
word: keywords.

You have to start at the end before
you can get to the beginning.

Watching the keyword searches
come in for our releases is interesting
and often leaves me wondering
how in the world did I do that????

It's so fascinating that I decided
to go into more detail in a new PR
series premiering in October.

The dates are set and my first
paid preview call is in place.

So stayed tuned.

That's it for this week.

Here's to all the heroes at work in America on Labor Day!

Wishing you much success ~

Barbara

A Shocking Story Heard on a Rooftop . . . + BTS PR

This article originally appeared in our ezine, MTN News. Subscribe at www.transformmarketing.com and claim your free bonuses.

A Shocking Story Heard on a Rooftop . . . + BTS PR

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Welcome to Marketing Transformations Network News
~ Engaging PR and Marketing Tips to ~
~ ~ ~ Create Business for Your Business~ ~ ~
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
August 11, 2006

Here's a story I just had to
tell you. I hope you haven't
heard it before.

A Shocking Story
Heard on a Rooftop . . .

It was a beautifully breezy evening
with a view that one could only
command from a rooftop in Chicago.

The sun draped the skyline with
the late summer sun's rosy setting tones.

Speakers entertained with emotional
toasts at a wedding shower party
on the lower deck.

Greek food arrived in colorful
waves of platters and baskets.

Writers buzzed about creative projects.

There I was, dining on the rooftop at
Pegasus with a group of writing colleagues.

Usually these dinners focus on what's
new and interesting in the writing world.

But tonight was different.

It was confession time.

My colleagues said their clients
were stuck standing still staring
at a huge, scary hedge.

One called 'Internet Marketing.'

To get help over the hedge, their
clients hired specialists who promised
a ticket to the new world of riches
awaiting on the other side.

We were all shocked at what
happened next.

One client invested $5,000 to
get a slight uptick in ad revenue.

Another paid $1,000 for search
engine optimization that got
18 hits although 10,000 were
promised.

A propect was seriously considering
taking a $24,000 SEO plunge - to profits?

Let me tell you it doesn't take
$50,000 to get attention and sales.

It doesn't take a fancy Flash page to
attract traffic. [Tip: it turns potential
list subscribers -and Google - off.]

You don't need to pay a company
$15,000 to set up an online shopping
cart that takes credit cards.

Do you really need a $12,000 email
database manager?

Not if you know how to select the
right package.

In fact, Internet marketing can
cost less than $100 per month.

That's it.

Watch for more information
about how to set up a marketing
budgeting system in the next issue.

Hearing about the tens of thousands
of dollars draining out of my colleague's
client's marketing budgets motivated me
to offer you something special. 

So ......... here's the deal:

Back to School PR Promotion: $197

Because I believe PR is THE most
economical and efficient route to recognition,
I'm offering a 30 minute one-on-one
consultation to the first six people who
take me up on this offer by August 23, the
first day of school in Glen Ellyn.

Here's what you get:
- comments on a release you've written
- ideas for a release if you haven't started writing yet
- guidelines on keyword selection to get top placements
- a live www.prweb.com walk through
- 30 minutes to mine my creative cranium
- 2 months of video email and live IM service

Special bonus to the first 3 takers: an mp3
download of a teleseminar that tells you how
to transform your business into a client magnet.

Claim your spot now at: http://tinyurl.com/h9d5n

Talk soon~
Barbara

P.S. Congratulations and welcome to
Cynthia Hernandez-Kolski,
our newest VMdirect affiliate!
Find out how you can add video
to your marketing mix and your
affiliate revenue income stream at
http://www.helloworld.com/corywest.

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Email comments, suggestions or ideas:
moderator@marketingtransformationsnetwork.com
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
a

What do You Recommend?

This article originally appeared in the August 4th issue of our ezine, MTN News. Subscribe at www.transformmarketing.com and claim your free bonuses.

Engaging PR and
Marketing Tips to
Create Business
for Your Business

Before we dive into this week's
issue, I have some big news.

The Marketing Transformations
Network blog is up and running at
www.mtnlive.com. 

You'll find it's loaded with every
MTN News issue, video clips,
photo albums and insights
all packaged up and ready
to click on for your perusing
pleasure.

So, you have two choices:
read this issue right now or
check out www.mtnlive.com
and find out who I had
coffee with last Saturday.

What do I recommend?

I recommend you read this issue right away.

What do you recommend?

Over the course of any week,
you're probably asked at least
a few times for a recommendation
for something.

Could be for an accountant, a printer,
phone service, a vendor, a contractor
or a restaurant.

When your clients know you, like you
and trust you, they'll seek out and
follow your recommendations.

As their trusted advisor, they
count on you as a time and money
saving resource with good connections.

In fact, offering a list of recommended
resources is often the valued-added
edge that differentiates you from
your competition.

Do you have a list of recommended 
resources to connect your
clients with the help they need
when they need it?

Why not add recommendations to 
resources that pay you every time
someone clicks on the link you give them? 

There's a whole industry dedicated to
helping you make connections like these.

It's called affiliate marketing and it's
rapidly evolving into big business.

Read the latest affiliate marketing
industry news at www.revenews.com.

For affiliate marketers, positioning
yourself as a resource for recommendations
(not just another pesky salesperson)
is a critical concept to grasp at the outset.

Becoming a trusted resource for your
audience/list means that you’re perceived
as the short cut express lane to
their ultimate solution.

That’s why you want to ask your
customer list what they want and
then deliver it to them right away.

They’re happy because you
saved them time.

You’re happy because you
made money.

Everybody wins.

Sounds simple, but is it?

Glad you asked!

Here's all you need to get
started adding affiliate income
to your revenue stream:
www.theaffiliatemarketingintensive.com.

Six top affiliate marketers
tip you off on what it takes to
open up additional income streams.

The ecourse registration costs you
nothing to get in – check it out at
www.theaffiliatemarketingintensive.com.

By the way, the press release
I wrote about this ecourse wound up at:

#2/28,880 Google News How to Make Money from Home 
#3/13,360 Google News Internet Marketing
#2/1,360 Google News Affiliate Marketing
Listed in Online Case Studies on Blogger Search
#5/11,367 Yahoo! News Internet Marketing

How did we get so high?

Perhaps the headline floated our story
towards the top . . . 
Affiliate Marketing Intensive Enrolls 5,592 --
Reveals How to Make Money Online 

Do you suppose the keyword
seasonings and our secret sauce
spiced up the entrée's ratings?

Whatever it was, we made the
search engine rankings rock.

Now, go check out
www.mtnlive.com and
then recommend something
to someone - like reading our
blog!

To your off and online success~

Barbara

<><><><><><><><><><><><><><>
Please forward to your friends in these
Target Audiences
Entrepreneurs, family-owned businesses
and experts of all kinds
Publisher
Barbara Rozgonyi, writer, speaker, consultant, infopreneur
Subscribe
www.transformmarketing.com and claim your gifts
Our Business
CoryWest Media ~ Accelerated marketing strategies,
impactful PR campaigns and continuing marketing
and communications education in virtual
and live learning environments
Email comments, suggestions or ideas:
moderator@marketingtransformationsnetwork.com
<><><><><><><><><><><><><><><>
A word from our publishing editor, Barbara Rozgonyi
Thanks for subscribing to
Marketing Transformations Network News.
Please feel free to forward this ezine to
anyone you know who wants to grow
their business or organization quickly

When You See a Chance Take It

This article originally appeared in our ezine, MTN News. Subscribe at www.transformmarketing.com and claim your free bonuses.

When you see a chance, do you take it?

Here's one opportunity I don't want you to miss:

www.thesuccessintensives.com

Harris Fellman's put together another
dynamite program.

Check out the speaker line up and
you'll see why this is a must register
program - with no registration fee.

Harris isn't taking money, but he is giving
cash away on every call.